4 Ways to Help Your Branding on Your Website — Joseph J Ramirez

In an online world, presenting yourself to your customers or audience is important. It is equally important for your website to match your same branding. There is no more of a turn off to customers to have interest in someone or something like wanting one thing but than to find out it’s not the same as the product or service offered. That is why, besides the 4 ways im going to mention, consistency is important through out your whole marketing strategy. So here are the 4 important ways on how to help your website match your branding.

Clear Goals

There are many goals as a business that you want to accomplish.

• get traffic
• make sales
• nurture leads
• market your business
• the list goes on

Not to say that these are important, but trying to accomplish all of these at once is not practical. Instead of pulling yourself into many different directions, Focus on one goal and let the rest fall into place.

What is the one thing you want your visitor to do?

• sign up for a newsletter
• sign up for a class
• contact you for information about a service
• buy a product or service from you

If you want them to sign up for a newsletter, then offer an enticing E-book, industry report, or make an offer that you will provide unique content.

Website Visuals

As soon as a visitor comes to your website, you have 3 seconds to draw them into something fascinating. The fascination is your personality and cohesive visual flow.

• Personality

Today, visitors and customers do not want to buy from you, they want to have a relationship with you, and they want to know who you are and what you believe. Websites have come a long way from the simple info site format. Websites need to feel like you are having a conversation with the viewer, so make sure that your website sounds human and compassionate and not cold and logical.

• Logo

Your logo must feel relevant to your branding or business. There is no such thing as a perfect logo or an ideal design of a logo, but put some effort into it but not so much where it becomes frustrating.

• Color scheme

Different colors portray certain emotions. Look back at this article for more information. For best practices, it is a good idea to pick three colors.

• Primary color
• secondary color
• accent color

These colors will help you design a fluent design and help you add some character to your pages throughout the website.

• Images and Illustrations

Nothing is more distracting than mismatched images and illustrations. A website is about consistency in everything from colors, text, fonts, and Images. Your photos should be high quality images but also use the same filter if you are going to be modifying them as well as the same style and same environment.

• Fonts

You don’t want to overwhelm a visitor with a barrage of different fonts in your paragraphs and headings. There is nothing attractive about that. Also, it can complicate the process of building a website where it should be simple. It’s not only your website, but fonts can also be handy in all your marketing material. I recommend using no more than two fonts (three under certain circumstances):

• Headings (elegant or unique font)
• Subheadings and paragraph text (readable font)

Template Layouts

It is rare for a theme or page builder to offer some page builder template. Utilize this because it not only saves you time but also helps you stay consistent when building support and landing pages. Using templates is a great idea is because if some are skimming through your web pages or blog posts. Help the readers maintain a flow, so it gives your reading a chance to absorb as much information as possible without the need for your reader having to learn a different layout on different pages.

Cohesive Content Strategy

• Messaging
• SEO
• Mission
• Unique Value Proposition

The words you use, the tone in how you say it as well as what you say is important because it helps you build

Authority

Authority is the driving force to becoming influential in the space you want to occupy. When someone has a problem that needs to be solved, having authority gives you the advantage of providing a solution over others.

Trust

Staying consistent with your messaging also helps build trust. This is because when you remain consistent in speak and action over and over again, your audience will see that you have integrity in your beliefs and values. This kind of trust brings the necessary comfort to your audience to buy from you.

Affinity

Affinity comes when trust is built. Affinity is when your audience likes what you say and stand for. This is also important to make because this provides the opportunity to nurture your audience.

Through this short article, I briefly touched base upon why branding is essential for your website. I only scratched the surface of this topic. But if I can offer you one more piece of advice, you need to be consistent and keep it simple. Starting is hard enough, and going deeper into this subject will only overwhelm you.

I briefly touched base upon why branding is essential for your website. I only scratched the surface of this topic. But if I can offer you one more piece of advice, you need to be consistent and keep it simple. Starting is hard enough, and going deeper into this subject will only overwhelm you.

Originally published at https://jjramirez.io on January 18, 2021.